In this day and age, websites mean business. Ecommerce has grown substantially in the last five years. In fact, ecommerce represents almost 10 percent of all retail sales worldwide. It’s imperative to have a website that is easy to navigate and up-to-date if you plan to sell your products online. If you haven’t updated your website in the last six months to a year, it’s time to dust off those cobwebs and give your website some much needed TLC.
Here are four simple things you can do to rejuvenate your company’s website.
1. Improve your visual appeal
If you’ve had a website for a while, you may remember it looking fine last time you checked. While that may be the case, it’s important to go back and review your site to make sure it’s current and relevant. When it comes to web design, visual appeal is just as important as functionality.
Think of your website as a house. If it’s cluttered and messy, no one will want to stay long. However if you keep a tidy, clean, well-organized home, guests will feel welcomed and are more likely to stay a while. The same is true with your website. If your site is littered with lengthy text, outdated photos or poorly-designed graphics, visitors may be inclined to leave and never return.
Creating an environment where customers want to stay is easier than you may think. If your site has a harsh color scheme, consider toning it down to something softer. Instead of cramming your homepage full of text explaining your products, try uploading a video introducing your company. Think of practical ways that would make your site a place that offers visitors relevant information in a visually appealing manner.
2. Sort through outdated information
One of the easiest ways to update your website is simply to replace old information with new information. This can be time consuming depending on how much information is on your company’s website. Sorting through outdated information may sound like a pain, but it is important to give your customers the most accurate, up-to-date information. If your website has old, inaccurate information, you lose credibility with your audience. Customers want to know that they can trust your business, and providing the most current, correct information is the first step to gaining their trust.
3. Go mobile
If you don’t get anything else from this blog post, please hear this. Your website needs to be mobile-friendly. And here’s why:
In February 2017, 49.7 percent of web page views were from mobile devices.
Did you catch that? Almost half of the people that visit your website, view it from their phones. And if most of your traffic is coming from social media, that number will likely be higher. That’s a significant amount of viewers. That means that if your site isn’t formatted for mobile devices, you could be missing out on half of your audience or more. Now that’s a scary thought.
The first step to creating a mobile friendly website is to run a test to see where you are. You can search “mobile friendly website” on Google and a free test will pop up. Simply type in your company’s URL and that’s it! You’ll be taken to a website that shows your results and offers suggestions on how to make your website more mobile friendly.
4. Implement a call to action
Making your website visually appealing and mobile friendly are great ways to keep customers on your website for a long time, but at the end of the day it all comes down to conversion. Did you make the sale? Did a customer book your service? If not, it may be because you don’t have a clear call to action on your website. It’s important to make it as easy as possible for people to buy your product or purchase your service.
One simple way to do this is to have an action button on your homepage. To illustrate, let’s use Moore Media Group’s home page.
From this page, it’s clear to see that you have two actions. You can “learn more” or you can “connect with us.” It’s really as simple as that. If you’re not getting conversions from your website, it may not be because customers don’t like your product or service. Rather, the reason may be that customers don’t know how to purchase. Including a call to action button on your company’s home page in addition to multiple other places on the site is a must.
Your company’s website is important. It’s a direct reflection of your business, so making sure that it’s up to date is crucial. Updating your website isn’t just about making your website “look pretty.” It’s about creating a positive experience for visitors. If viewers have a positive experience on your site, they’re likely to return and maybe even purchase from you. You don’t have to be a master web developer to update your website. There are simple steps you can take to make visiting your website a pleasant experience for all.
If the thought of updating your website overwhelms you, Moore Media Group is here to help. We’d love to help you create a website that invites your audience in and urges them to stay a while. Click here to connect with us.