It’s the season of gratitude, so we thought it appropriate to give a special “Thank You” to all the digital media companies who make it easier for people like us and you to own and run small businesses. Here’s a list of some of Moore Media Group’s favorite digital media tools in 2018.
1. Constant Contact
Constant Contact has been a reliable tool for Moore Media Group since the beginning. This email marketing subscription service makes it so easy to send out well-designed emails to your audience. Constant Contact allows business owners to compile their own contact lists, create customized campaigns and even track your campaign’s progress so you can see who’s received, opened and clicked on links in your email.
Constant Contact also makes it simple to get started. If you’re a “try-before-you-buy” consumer, Constant Contact offers a 60-day free trial and “cancel anytime” memberships, because who wants to be tied up in a year-long contract? Our favorite thing about Constant Contact is that we can have different lists for each of our clients, which makes it easy to keep our email campaigns custom and organized.
If you own a business, you need to be using Dubsado. Dubsado is customer relationship management software that allows your clients to sign contracts, pay invoices and fill out forms. Dubsado is great for business owners because it tracks company expenses, generates leads and sends automated responses to clients. Dubsado does everything that you don’t have time to do, so you can actually run your business.
We use Dubsado each month to send invoices, allow our clients to digitally sign contracts, and to track our expenses. We love having the ability to create custom forms, agreements and even client questionnaires. Because of the efficiency of this tool, we are able to spend less time focusing on the administrative side of running a business and more time doing what we love – helping our clients connect with their audiences in creative and professional ways.
Here at Moore Media Group, we’re always looking to produce creative content to help our clients tell their stories. One way we do this is by creating graphics for their social media accounts and email campaigns. Canva is a graphic design tool that we use often to create quick, clean, professional graphics. If you’re intimidated by Adobe programs such as Photoshop or Illustrator, this is the tool for you.
Canva allows users to create completely customized posters, logos, blog headers, flyers, invitations, Twitter and Facebook headers, Instagram story covers and so much more. What’s really great about Canva is that you can make all of these beautiful designs on the go with Canva’s iPhone and Android apps, and you can do all this for free! But if you really want to up your game, Canva offers an “Images Pro Subscription,” which gives you unlimited access to thousands of photos, icons and images.
Every Moore Media Group video is produced with professionally licensed music, and Musicbed makes it easy for us to legally purchase the rights to these songs. Music is easily one of the most important components of creating beautiful videos. That’s why Musicbed is the holy grail for filmmakers and videographers. Royalty-free music that actually sounds great is hard to come by these days. Thankfully, Musicbed offers a curated catalog with thousands of songs from talented composers, artists and bands, so finding the perfect song for your video is painless.
One of the best features about Musicbed is its user-friendly interface. If you know what sound you’re looking for, Musicbed allows users to filter through genres, moods, artists and even specific instruments. In the “advanced” settings, you’re also able to choose BPM, build and song length. You can either pay a monthly fee or purchase individual songs, depending on your company’s needs.
5. Social Media Scheduling Tools
Since social media is a big part of what we do at Moore Media Group, we’re so thankful for social media scheduling tools. Since there are a plethora of great (and not so great) tools out there, we couldn’t just pick one. Here’s the rundown of some of the top-rated social media scheduling tools.
Hootsuite. Hootsuite is one of the most widely used social media scheduling tools. It allows users to manually schedule or auto-schedule posts for more than 35 social networks. With multiple streams and a customized dashboard, Hootsuite is ideal for social media marketers. For a monthly fee, users can create, schedule and track posts for all platforms.
Sprout Social. Like Hootsuite, Sprout Social offers a customizable dashboard so that users can manage their social media all in one place. Sprout Social is one of the few social media scheduling services that offers customer relationship management. With Sprout Social, businesses are able to personally connect with their customers. Another praise-worthy feature of Sprout Social is its social analytics reports. Not only are these reports beautiful, they also certain to impress clients and managers.
Buffer. Several of Buffer’s features overlap with Hootsuite and other scheduling services. Like Hootsuite, Buffer separates different social media platforms into streams so that users can create content for each platform. Buffer also keeps up with analytics for all social platforms. One thing that sets Buffer apart from the rest is its easy-to-use interface and incredible customer service.
Running a small business can be difficult, but using the right tools makes it easier. Connecting with your audience doesn’t have to be a hassle; in fact, it shouldn’t be. There are so many tools that can help companies connect with their audiences in professional, authentic ways.
If you struggle to engage with your audience, Moore Media Group would love to help you find the right tools to help you make meaningful connections with your customers. Click here to talk with us and hear more about how we can help your business.