Picture this: It’s 1967 and you’ve just moved into a new apartment. You’re wanting to put some very tasteful wallpaper in your living room. You’ve bought the paste. You’ve got the paper. But you’re unsure of how to best go about transferring the paper to the walls. What do you do? Ask your neighbor? Buy a book about wallpaper decor? Phone your local librarian? (Yes, this was actually a thing. Look it up.)
In all seriousness, what did we do before Google? People use it so much that the search engine itself is now a verb. Don’t know how many ounces are in a pound? Google it. Want to know the best place to get a haircut? Google it. When does the football game come on? Google it. Thanks to the search engine giant, we now have the world at our fingertips.
Google has single-handedly revolutionized the way we obtain information. It’s changed how businesses operate by categorizing and cataloging topics that are most relevant to the user. This process of organization is known as search engine optimization or “SEO”.
When a customer realizes they have a problem or a need that a product or service can satisfy, they turn to Google first. The goal of SEO is for your business to be number one on the search engine results page. When potential customers type keywords or phrases relevant to your business, you want them to easily access your website or Facebook page. Having great SEO is extremely important for companies that want to succeed. That’s why we’ve outlined 3 simple ways to improve your company’s SEO.
1. Content is King
When it comes to SEO, having quality, detailed content on your business’ website is paramount. In the past, Google’s aim was to provide users with the most relevant content related to their search. Now, Google is focused on presenting the most comprehensive content relative to a user’s search. Essentially, Google tries to find a website that has all the answers to any user’s questions. That’s why long-form content has become so popular. Some great examples include FAQ pages, in-depth how-to guides, or lengthy blogs or news articles.
This may sound contradictory, since many people believe that short content performs better. And while we’re all about being concise and to the point in your marketing materials, studies show that on websites, longer content gets more social shares than shorter content. In fact, one statistic showed that longer posts received 68.1% more engagement than shorter content. Search engines aim to find the most engaging and comprehensive content on the Internet, so it’s important to have various types of content on your website that provide value to your audience.
2. Keywords are your friend
Google’s tried and true search engine strategy is the use of keywords. Keywords are the pathway that leads potential customers from the search engine bar to your website. Now, you may look at your company’s website and see photos, videos, and graphics, but all a search engine recognizes is text. You want to make sure the copy on your website is full of keywords that are relevant, specific and targeted toward your audience. After all, these are the tools that customers will use to find your business online.
Once you’ve found the keywords that work for your business, you want to make sure to use those keywords several times throughout your website. Take the social media page from Moore Media Group’s website, for example:
In this photo, you can see that Moore Media has used the keyword phrase “social media” in several places on this page. Once in the heading, once in the column to the left and several times with the the body of the text. We even used keywords that partnered with “social media” like “planning” and “management.” It’s important to use the same keywords frequently throughout the content on your website. However, to improve your business’ SEO it’s best if these keywords are used in a way that flows naturally to the reader.
3. Update your website
When was the last time your website was updated? If you can’t remember, it’s probably time to take a look at it. Google wants to offer its users the most current, up-to-date information. If the content on your website a few years old, chances are your company’s SEO is struggling. Here are some practical things you can do to refresh your website:
- Add header tags
- Remove outdated links
- Fix broken links
- Improve page load speed
- Upload current pictures, videos, presentations or articles
Updating your website may sound like a pain, but it’s a necessary part of improving your website’s visibility. After all, if users can’t find your company’s website, you’re missing out on customer conversions.
Google is the most popular search engine in the world, so having a high ranking on its results pages is going to be tough but not impossible. There are simple, practical improvements that you can make to boost your website’s ranking. Sure, some tasks may feel tedious and time consuming, but becoming a top-ranking company on a search engine results page isn’t something that happens overnight. It’s all about the long game. At the end of the day, all Google wants is websites that have well-researched, thoughtful, engaging content, and all of us are capable of creating that.
Improving your website’s search engine optimization can seem intimidating, but it doesn’t have to be. Moore Media Group would love to help you create a clean and simple website that your ideal customers see. Click here to connect with us and discuss how we can improve your website’s visibility.