February is the month of love, and speaking of love, we’d like to take this opportunity to share some marketing resources we’re loving right now. If you’re interested in learning more about marketing or if you just need a little inspiration, check out our 5 current favorite creative resources.
1. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Building a StoryBrand will forever change the way you look at communicating to your customers. In this brief 240 page book, author Donald Miller explains his philosophy for crafting a message that will get through to your audience. Because we live in a world where customers are constantly being bombarded with marketing noise, so much of our messaging falls on deaf ears. As Miller says, “In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”
To combat that noise, Miller lays out a framework of messaging, also known as the “StoryBrand BrandScript,” which repositions the customer as the hero of their story. “Here is nearly every story you see or hear in a nutshell,” says Miller. “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”
Miller explains that our job as marketers is to be a guide to the customer, not the hero of the story. We won’t give all of the secrets away, but we highly encourage you to read this book. If you find yourself constantly crafting marketing copy, we promise that this will be a resource you will reference over and over again.
2. Online Marketing Made Easy with Amy Porterfield
We cannot get enough of Online Marketing Made Easy with Amy Porterfield. One of the many reasons we love this podcast is because Amy Porterfield is so relatable, down-to-earth and practical. After reaching a point of burnout in the corporate world, Porterfield realized her dream was to help others achieve their business goals. Now, she’s one of the top online marketing experts in the industry.
Online Marketing Made Easy answers almost every marketing question you could think of. From “How To Grow Your Email List” to “How to Get Users to Engage in Your Facebook Group,” this podcast covers it all. Several big names such as Seth Godin, Jon Acuff, Rachel Hollis and Jenna Kutcher (among others) have made appearances on Online Marketing Made Easy. We’re telling you; this podcast is the real deal.
3. How I Built This with Guy Raz from NPR
How I Built This with Guy Raz is number one on our list of podcasts to listen to when we’re seeking inspiration. This podcast is a collection of stories from the founders of the world’s top companies. Each episode grips the attention of its listeners as well-known entrepreneurs and idealists share all the triumphs and failures that got them to where they are today.
While this podcast doesn’t necessarily fall into the same category as Online Marketing Made Easy, it is a great podcast to listen to if you’re thinking of starting your own company but are unsure how to begin – or if you’ve hit a wall creatively and just need a little inspiration. How I Built This with Guy Raz is sure to give you that extra motivational boost you’re looking for.
4. Finish: Give Yourself the Gift of Done by Jon Acuff
If you find that your mountain of unfinished projects is towering over your stack of completed goals, then you should check out Jon Acuff’s book Finish: Give Yourself the Gift of Done. This guidebook defeats the notion of perfectionism in the workplace. “This is the first lie that perfectionism tells you about goals: Quit if it isn’t perfect,” says Acuff.
For many of us, we think completing a goal is a straight shot but that’s not the way Acuff sees it. “Accomplishing a goal is a lot less like taking a train across country and a lot more like driving a bumper car,” he explains. For the business owner, this book is especially relevant.
As marketers, creatives and entrepreneurs, we’ve convinced ourselves that any content, product or concept that we put out has to be perfect the moment it leaves our hands. However, this is exactly why so many of us are unable to complete our goals. Acuff reasons that embracing imperfection will help us to not only be starters, but more importantly, finishers.
5. The Hootsuite Blog
One practical resource that we turn to often is the Hootsuite blog. Hootsuite is a leading force in the social media management industry and its blog content is always current and helpful. Hootsuite’s blog posts offer marketers endless resources on all things social media. With new content daily, this blog is perfect to read to jumpstart your morning and provide you with fresh ideas. If you’re feeling stuck or wondering how to increase your social following, be sure to check it out.
The best thing about all of these resources is that they are for both the beginner and the seasoned expert. Wherever you fall in the lineup, this list can help you crush your goals and connect with your customers. These resources have helped our company in more ways than one, and we believe they can help you too.
If marketing isn’t your thing, that’s okay. Marketing is our thing. Moore Media Group would love to provide you with more resources that help your grow your company. Click here to connect with us.