Are you one of those people who reads reviews? Do you spend a lot of time scouring over the good and bad comments of a product or service before you consider purchasing? Us too. In fact, most people do heavy research before they decide to buy a product, especially if it’s an important purchase.
According to Nielsen research, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.” If you do your research before you purchase a product or service, chances are your potential customers are doing the same. That’s why customer testimonials are so important. Here are five strategies that produce amazing testimonials from clients and how you can best use them to promote your business.
How to gather testimonials:
1. Express Gratitude
Your customers want to feel that they are valued. Before you ask for anything, be sure to thank your client for shopping/working with you. Let them know how grateful you are to have their business. After all, your business would not exist without them. Expressing gratitude first lets your clients know that you aren’t just trying to get something from them. A simple “thank you” can go a long way.
2. Simply ask
Often the hardest part of gathering customer testimonials is the initial step of asking for them. It can feel icky to ask your client to say nice things about your service or brand; however, if your client enjoyed working with you, they’ll want to speak positively about the experience. They just may not know how.
Gathering testimonials can be as simple as sending your clients a polite email asking how their service was or if they would recommend your product to their peers. Try asking your recurring customers or long-time clients for feedback first to get comfortable with the idea. You may be surprised at how simple it is and how many people are happy to vouch for your business.
3. Make it easy
Your clients are busy people. Leaving a review is the furthest thing from their minds; however, they may be more inclined to give feedback if it’s easy for them to do. Don’t just ask them for a testimonial. Prompt them with a few questions, like:
– “How was your experience working with us?”
– “Would you recommend us to a friend? If so, what would you say to him/her?”
– “Would you shop/work with us again? Why?”
These questions give direction to your client and can make the process less overwhelming. It shifts their focus from writing a review to explaining what their experience was like. Once you’ve asked them a few questions, tell them where to leave their review. Google and Facebook reviews are great places for clients to give feedback. Plus, leaving reviews on these platforms can increase your company’s SEO.
4. Time it right
Timing is important when it comes to getting feedback from your clients. Asking for a testimonial shortly after a project has been completed will ensure that your service is fresh on the customer's mind. You’re likely to get a more accurate and specific testimonial the sooner you ask for it.
5. Offer incentives
Incentivizing is another great way to ensure that you receive incredible testimonials. By offering an upgrade on a service, a gift card or some company merchandise, you give your client a greater reason to say “yes” to writing a testimonial. When asking clients for feedback, you want to make sure it’s not a burden on them. Offering incentives makes writing testimonials worthwhile for the client.
How to maximize your testimonials:
Once you’ve gathered impressive client testimonials, it’s time to put them to use for your company. First and foremost, you should showcase them on your website. You can use them to build a case study for your brand or product. If you’ve gathered more than five, you can also create a testimonial page, so potential customers can see what others have to say about your business.
Testimonials also provide fresh content for printed marketing materials such as brochures, rack cards or magazine advertisements. Highlighting customer feedback in some of your collateral can promote trust with your brand and encourage future customers to give you a chance.
Another great way to utilize client testimonials is to integrate them into your company’s social media content. This can be done in several ways. You could create a short animated video of your client’s testimonial, or design a catchy graphic to post on your Instagram stories. You could also use testimonials as copy for a Facebook ad. There are infinite ways to share these stories on social media, so get creative and have fun with it!
Customer testimonials are important. Customers care about what other people have to say about your brand. Client feedback can positively shape your brand’s perception in the mind of a potential customer, which can lead to conversion. The hardest part of getting testimonials is asking for them. Luckily, you have a guide on how to get them and how to use them. Happy asking!
If you’re struggling to gather customer testimonials, Moore Media Group has you covered. We’ve made a testimonial guide including free email templates you can send to your clients, plus some quick "How To" guides for your clients so they know exactly how to leave a positive review for your business. Fill out the form below to download the guide!