Milton Glaser once said, “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
As marketers, we try to keep this quote in mind when creating ads and social media posts. Because so much of marketing is dependent on design, it’s important to stay ahead of graphic design trends. Today, we want to share the top 5 trends in graphic design that experts are predicting will play a dominant role this year.
Graphic design has changed quickly in contrast to last year. We saw a lot of flat and minimalist artwork in 2018, and some of those designs will continue through 2019. However, many large influencers are already taking a swing in a new direction. Flat is being replaced with depth through simple gradients, muted colors are giving way to bright and vivid pinks, and technology is opening doors to new opportunities in traditional graphic design.
1. Pops of Color
The world is getting a lot more colorful. Thanks to businesses like Apple and Spotify, we’re beginning to see an increase of vivid color palettes. Marketers are always looking for a way to stand out to potential customers, and pops of color are becoming a powerful marketing strategy. Vivid hues look incredible on HD screens and smartphones, which is where most customers are viewing content.
A vivid color includes lighter hues such as blues, pinks, yellows, and reds. Like most trends, they come from a place of rebellion. The past decade has seen a take over of minimalism, and many brands are rejecting the norm and taking bold steps towards a more colorful approach.
2. Duotones and Gradients
Duotones and gradients are certainly trends to watch in 2019. Duotones replace the whites and black of an image with two different colors. They can blend light and vivid colors with dark and moody ones to create an artistic design. Simply put, single color designs are no longer enough.
Minimalism also scared away gradients and embraced flat design, but more complex gradients have crept back onto the scene. These smooth color transitions are becoming increasingly popular, because they add a layer of depth that has been lost in the last decade. Plus, they look great on mobile devices. Big name brands such as Microsoft and Apple Music have embraced the design and found creative ways to make gradients more than just a background element.
No matter what design changes occur in graphic artwork, we believe hand sketched designs will always have their place. A sketched design is one that, although done digitally, has hand-drawn characteristics. The images above look almost as if they were done with a pen and pencil.
Sketched illustrations are no new thing, but what makes them so unique is that they make any visual or brand stand out amongst the others. Individuality could be the one thing that sets your brand apart from its strongest competition, so don’t be afraid to take risks. As more marketers hop on this trend, each illustration will become more dynamic than the next. So if you’re considering a hand drawn illustration for your brand’s logo or a company ad, remember this – the more complex and original the better.
Who says graphic design has to be still? Nobody. Which is why it's such a genius idea. Motion and animated graphics have become increasingly popular because this trend plays into the theme of innovation and thinking outside of the box. Movement adds an entirely new dimension to a logo or brand, and the subtle motion can add an interactive element. This interactive function has been popular lately with website design, but companies and brands are picking up on the trend. So if you’re creatively stuck, try moving!
5. Broken Layout
It seems that breaking trends is becoming a trend itself. The past few years have shown us a very blocky and fixed layout that works well with a minimalist design. Of course, 2019 is all about standing out, and a broken layout does just that. The move away from rigid composition embraces an open layout that could been seen as chaotic.
However, it is anything but that because it can loosely tie together a design without seeming too structured. What seems random is actually very thought out placement. It has a custom appeal that can make the viewer connect to the design much easier. The more a designer can peak the curiosity of their audience, the more the design will stand out.
The future is bright, and so are the graphics in 2019. There’s always pressure to be ahead of the curve when it comes to graphic design. No one wants to be outdated and left behind. The past few years we have seen a shift in graphics due to the influence of social media and smartphones. 2019 seems to be the apex of digital trends as futurism, bold fonts, bright colors and technology collide.
Moore Media Group can help you with your graphic design. We want to work with you and design a graphic that tells your story. No matter the trend, the design should always represent you and your business. Click here to connect with us.