Client Case Study (Brand Development): Arc
Moore Media Group recently partnered with Arc (formerly known as Mississippi Pain Institute) to rename and rebrand their healthcare organization into a modern, future-minded identity that more accurately represents their services and capabilities while maintaining their commitment to quality patient care.
Objectives
Mississippi Pain Institute approached us with a challenge: the company was looking to expand into new markets and diversify their scope of practice, but the team felt limited by their name. To create more opportunities for growth, renaming the organization became the best solution.
At Moore Media Group, we treat our clients as collaborators and partners throughout the creative process. Our approach included several collaborative meetings and internal brainstorming sessions where we explored who Mississippi Pain Institute is as an organization and what makes its team exceptional.
Goals
With the goals of presenting the clinic as more technologically advanced and people-centered, our team explored several naming options throughout the process. From that collaboration came the name Arc - simple, all-encompassing, and representative of a pathway to better health.
But how do you bring that vision to life visually?
Our team drew inspiration from emerging supplement brands, modern healthcare clinics, and tech companies operating in the medical space. Through this research and our conversations with the Arc team, our creative direction became clear: make this new identity innovation-driven, with people at the center.
To bring that vision to life, we created a mark that was unintimidating yet strong, simple yet dynamic, clean yet full of personality, and modern while remaining approachable. These qualities not only define the logo but also reflect the compassionate, forward-thinking medical staff at Arc. The colors, fonts, and marks we developed help position Arc for a strong future of continued expansion and quality patient care.
At Moore Media Group, our goal is to step into your shoes and tell the most authentic, meaningful story about you and your brand.
We'd love to help tell your story. Contact us today at hello@themooremediagroup.com.