BeanFruit Coffee Co., a locally-owned roastery in Jackson, MS, sought a bold brand refresh and an updated, user‑friendly e‑commerce website platform to elevate retail and subscription growth.

Approach

To accomplish this, Moore Media Group worked in tandem with the Beanfruit team to develop a bold new approach for the company. Throughout Summer and Fall 2024, we:

•Held numerous creative brainstorming sessions with the BeanFruit team to gather an understanding of what they wanted their new branding to convey

•Designed a vibrant visual identity that showcased their bold personality and taste

•Updated their Shopify website to a more modern look, emphasizing UX and streamlined online ordering

•Orchestrated a broad-reaching PR campaign to highlight their story and the new brand

Impact

•The new branding and accompanying PR campaign earned significant media attention, culminating with features in Garden and Gun and Mississippi Magazine as well as hundreds of other media outlets

•The new branding was highlighted by striking new packaging, which is now seen in virtual storefronts of national brands such as Target