Highland Village

Highland Village is Jackson, Mississippi’s premier destination for retail, dining, and community activities. When Highland Village parent company WS Development needed a partner to help manage public relations and social media for their Jackson brand, they looked to Moore Media Group to guide the way.

Approach

The Moore Media team worked in partnership with the Highland Village team to prioritize and execute an extensive PR plan and social media strategy that highlighted events, retailers, and restaurants - elevating the entire property as promoted each entity.

Impact

  • • Sent dozens of releases and media pitches highlighting retailers, restaurants, and events

    • Created extensive messaging, graphics, and video content for social media and PR pushes

    • Assisted Highland Village staff with crisis management communications in times of need

    • Successfully launched store openings of major brands like Lululemon, Warby Parker, Free People, and Kendra Scott

    • Earned more than $50,000 YTD in ad value equivalency through successful PR pitches