Mississippi College School of Business

The Mississippi College School of Business reached out to Moore Media Group to help increase awareness and enrollment in its MBA and MACC graduate programs for the 2025 Fall Semester. With just two months to go until the semester began, we jumped into action, developing a strategy that would reach prospective students across the state for both graduate programs, identifying demographic trends, and increasing the applicant pool.

We also worked with the School of Business to develop a plan and secure attendees for a Virtual Information Session in mid-July. This presentation session allowed professors to talk about the MBA and MACC programs in a virtual, face-to-face setting and answer live questions about curriculum, cost, and admission deadlines.

Key Tactics

  • Virtual Interest Meeting: Proposed and promoted a virtual session with 26 prospective students in attendance. This meeting provided critical information on application processes, degree options, and costs, giving prospects direct engagement with MC staff.

  • Display & Retargeting Ads: Delivered nearly 1 million impressions through demographic targeting, search retargeting, site retargeting, and 1st-party CRM data, ensuring visibility to both new and returning prospects.

  • Meta Ads: Facebook and Instagram generated more than 7,300 clicks from over 550,000 impressions, with the 25–34 demographic showing the strongest engagement.

  • Google Search Ads: Captured 748 high-intent clicks from 15,022 impressions, connecting interested users directly with the MBA/MACC landing pages.

  • LinkedIn Ads: Reached business-minded professionals with program-specific messaging, driving 543 clicks from 33,512 impressions. Video ads were particularly effective, producing nearly 400 clicks tied to the interest meeting.

Results

  • 26 prospects attended the Virtual Interest Meeting, many of whom went on to apply for one of the degree programs.

  • 52 graduate applications generated — a 73% increase over the previous year and a four-year high

    • More than doubled the original goal of 20 additional applicants

  • Nearly 1 million display impressions, driving sustained awareness and retargeting opportunities

  • 7,300+ social media clicks across Meta platforms, with strongest engagement among the 25–34 audience

  • 748 high-intent clicks from Google Search, connecting users actively searching for graduate programs

  • 543 LinkedIn clicks, with video ads playing a key role in promoting the information session