Mississippi Asthma & Allergy Clinic

The Mississippi Asthma & Allergy Clinic is the state's leading provider of allergy, asthma, and immunology care. We work closely with their physicians and staff to amplify their expertise and help connect Mississippians with reliable, timely health information. Our team manages ongoing public relations and social media efforts that position the clinic’s specialists as not only subject matter experts, but also trusted voices in local media, particularly during peak allergy seasons and major health conversations. Through coordinated media outreach and interview placements we help translate complex medical topics into clear, accessible information for the public while strengthening the clinic’s visibility across television, digital, and print outlets

Approach

We identified that audiences most likely to benefit from the expertise of the physicians at the Mississippi Asthma & Allergy Clinic during peak allergy seasons and emerging health conversations. Using this insight, we developed targeted public relations strategies designed to position the clinic’s specialists as trusted medical resources for statewide media. Our team works closely with clinic leadership and staff to coordinate messaging, prepare physicians for interviews, and ensure that all communications—broadcast segments, digital stories, social media, and press outreach—are consistent, accurate, and aligned with the clinic’s mission to educate and support patients across the entire state. 

Impact

  • Earned an estimated more than $22,500 in ad value equivalency in 2025 through successful PR pitches and campaigns

  • Positioned physicians at the Mississippi Asthma & Allergy Clinic as subject matter experts to statewide media outlets

  • Developed targeted public relations campaigns to support seasonal health awareness, particularly during peak allergy periods

  • Secured and coordinated television, radio, and digital media interviews featuring clinic physicians as trusted medical experts

  • Created supporting messaging and digital content to amplify statewide media coverage across social media and other communication channels

  • Helped strengthen the clinic’s reputation as a leading statewide authority on asthma, allergies, and immunology through consistent media presence and strategic communications efforts