The Mississippi Forestry Association wanted to modernize its visual identity to better
reflect the organization’s evolving role in conservation and industry leadership across Mississippi.

To Accomplish This We:

•Met with MFA’s leadership and executive committee to gain understanding
of what the association wanted to communicate with its new branding

•Refreshed the logo with updated typography and a simplified new emblem

•Retained brand equity by preserving core visual themes while improving scalability
and digital usability

•Delivered a clean, adaptable mark suited for use across print, apparel, and digital channels

•Applied new branding to MFA’s sister organizations for an overarching, cohesive look
across all groups