Northpark

With over 120 stores and boutiques, Northpark is a shopper’s paradise nestled in the heart of Ridgeland, Mississippi. When Northpark needed a partner to help manage public relations and create blog posts for their Shop Local Spotlight, they turned to Moore Media Group to bring their vision to life.

Approach

The Moore Media team worked in partnership with the Northpark team to create and execute a public relations strategy for their 40th anniversary in 2024. Since then, our team has continued to partner with Northpark to promote a variety of events and store openings. Additionally, we have collaborated with a number of Northpark’s talented small business owners to cement their stories in writing for Northpark’s Shop Local Spotlight, a segment that earned a spot as a finalist in the prestigious International Council of Shopping Centers Maxi Awards.

Impact

  • Conducted interviews, wrote blog posts, and captured photos for Northpark’s award-nominated Shop Local Spotlight segment

  • Sent dozens of releases and media pitches highlighting retailers, restaurants, and events

  • Successfully launched store openings of both major brands, such as Sbarro and Miniso, and small businesses