Don’t Outsource the Best Parts of Your Job to AI
A former boss once told me a story once about his days as a sports reporter, and how he hated putting together the track agate report section in the newspaper - but he had to do it anyway to fairly showcase each track event and each runner’s finish time.
(For those of you who haven’t worked in a newsroom, an agate is a section of a newspaper containing lots of statistical or legal data, generally displayed in a small, dense font.)
We all have track agate equivalents in our daily jobs, and I’m sure some of you may be reading this blog right now instead of working on your own. You might even be thinking about ways to get your track agate done a little faster so you could move onto something more enjoyable. Enter AI.
Artificial Intelligence has quickly become one of the most talked-about tools in marketing and communications over the past few years, and rightfully so. It has the potential to change our society in major ways, and is already being widely-utilized in almost every industry across the globe. Some local universities are even requiring AI education as a requirement for their law school graduates.
At first glance, AI looks like a quick solution to many common problems that modern businesses face, such as social media content generation, video creation, and copywriting. It promises efficiency and scalability, and gives users access to skills that they might otherwise lack. There’s an AI tool for almost anything, and anyone can use AI to complete a job - but that’s the kicker. If anyone can use AI, what makes AI special?
Our Moore Media Group team has years of experience across industries like healthcare, tourism, education, economic development, and retail. We understand the importance of authentic communication with our clients, the general public, and the media, and have honed our skills through the work we’ve done over the years. AI can support that work, but it can’t replace the foundation it’s built on. It’s a tool to help our team - not a team member itself.
The value we bring as an agency has never been about speed (though we move pretty quickly!) It’s about the time we invest in our trade and the trust we’ve built with clients along the way. AI can’t fully understand the nuances of a communications crisis or the historical context behind a client’s logo choice. It can’t navigate sensitive topics and provide expert counsel on strategic decisions. If it can make a graphic in 5 minutes with a few prompts - what sets your company apart from everyone else doing the same thing with AI?
What it can do is make the tedium of those processes a little less painful. It can research, summarize, and outline a topic extremely well, and it can definitely add efficiency to your workload. Tools like ChatGPT, Claude, and other popular AI apps and platforms can handle those annoying tasks. With just a few good prompts, that report that used to take all day can be done in a few minutes!
In short - if you’re looking to use AI, use it to help accomplish whatever your track agate is. You’re good at your job, and you’ve worked hard to get to where you are. Let AI handle the boring stuff - you’ve got better things to do with your time!